From The Life of Reason: The Phases of Human Progress (1905-06), by George Santayana.

The highest form of vanity is love of fame. It is a passion easy to deride but hard to understand, and in men who live at all by imagination almost impossible to eradicate. The good opinion of posterity can have no possible effect on our fortunes, and the practical value which reputation may temporarily have is quite absent in posthumous fame. The direct object of this passion–that a name should survive in men’s mouths to which no adequate idea of its original can be attached–seems a thin and fantastic satisfaction, especially when we consider how little we should probably sympathise with the creatures that are to remember us. What comfort would it be to Virgil that boys still read him at school, or to Pindar that he is sometimes mentioned in a world from which everything he loved has departed?